MUMBAI: Red carpets have made a triumphant return this year and celebrities are eager to show their fans the latest, most spectacular platinum jewellery designs.
Whether it’s the Oscars or Grammys, one of the more prominent jewellery trends is the combination of statement earrings with a glamorous necklace set in platinum, as seen recently on Halsey, Lady Gaga, and Reese Witherspoon (*Credit Getty Images)
Platinum Guild International, the marketing association for platinum jewellery, predicts that linear and cluster style earrings worn with shorter necklaces that sit close to the collar will continue increase in popularity.
Why? Statement earrings and collar necklaces, worn together, add opulence and sophistication to any attire. Platinum jewellery is made of 95% pure platinum with minimum use of other ingredients. Platinum is the metal of choice for most red-carpet events around the world. The who’s who of the fashion and glamour world love to style their ensemble with this naturally white, precious metal.
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Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results.
Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery. PGI’s consumer marketing and educational programmes are focused on developing awareness and appreciation for platinum’s unique properties as a precious metal for fine jewellery. (ANI/NewsVoir)