NEW DELHI: The 100-Day Intensive Awareness Campaign for a Child Marriage-Free Bharat will be formally launched on Thursday, December 4, 2025, at Vigyan Bhawan, New Delhi, to mark one year of the ‘Bal Vivah Mukt Bharat’ campaign.
The Ministry of Women and Child Development had launched the ‘Bal Vivah Mukt Bharat’ campaign on November 27, 2024, and it completed one year on November 27, 2025. As per the release, Thursday’s launch event will be graced by the Union Minister of Women and Child Development, Annpurna Devi, in the presence of the Minister of State, Savitri Thakur.
Women & Child Development Minister Annpurna Devi will launch a 100-day awareness campaign for a #ChildMarriage Free Bharat tomorrow in #NewDelhi, marking one year of the “Bal Vivah Mukt Bharat” initiative.@Annapurna4BJP | @MinistryWCD | #balvivahmukthbharathcampaign pic.twitter.com/PFitmnaAyf
— All India Radio News (@airnewsalerts) December 3, 2025
As per the release, the programme will feature the national pledge to end child marriage, a specially produced film showcasing inspiring change stories from across the country, and testimonies from frontline champions, celebrating collective progress and strengthening momentum for the next phase of the mission. A live telecast of the event will be available on https://webcast.gov.in/mwcd.
As per the release, the campaign follows a structured, three-spell plan designed to energise communities and encourage sustained action:
- Spell 1 (27 Nov – 31 Dec 2025): Awareness activities in schools, colleges, and universities, including debates, essay competitions, interactive sessions, and pledge ceremonies.
- Spell 2 (1 – 31 Jan 2026): Engagement with faith leaders, community influencers, and marriage service providers to amplify messages on child rights, safety, and empowerment.
- Spell 3 (1 Feb – 8 Mar 2026): Mobilisation of Gram Panchayats and Municipal Wards to pass resolutions declaring their jurisdictions child-marriage-free.
हर बेटी का सपना पूरा हो, हर बेटी आत्मनिर्भर बने।
बाल विवाह जैसी कुप्रथा को खत्म करना हमारा सामूहिक संकल्प है।
जब समाज जागरूक होगा, तब भारत की हर बेटी सुरक्षित, शिक्षित और सशक्त मुस्कुराएगी।आइए मिलकर भारत को बाल विवाह मुक्त बनाएं।#BalVivahMuktBharat pic.twitter.com/BcmWH7Vegu
— Annpurna Devi (@Annapurna4BJP) November 27, 2025
This national drive will be implemented in close coordination with the Ministries of Health & Family Welfare, Panchayati Raj, Rural Development, and Education, ensuring seamless collaboration and extensive grassroots reach. Through this 100-day campaign, the Ministry calls upon citizens, institutions, and community leaders across the nation to join the movement and reaffirm India’s commitment to building a Child Marriage Free Bharat. (ANI)
