KOCHI: In a bid to enhance the Lexus experience, Lexus India on Tuesday announced the opening of its new Guest Experience Centre (GEC) at Nippon Towers on the NH-66 along South Kalamassery in Kochi.
The Lexus GEC in Kochi joins the current network of Lexus Guest Experience Centres in Delhi, Mumbai, Bengaluru, Chandigarh, Hyderabad, Chennai and the Lexus brand spaces Meraki in Gurugram and Coimbatore. All Lexus GECs are aimed at bringing together the Japanese philosophy of ‘Omotenashi’, meaning exceptional hospitality with the Indian spirit of ‘Athithi Devo Bhava’, to anticipate guests’ needs and to provide them the Lexus experience.
The exterior of the Lexus flagship facility in Kochi takes its inspiration from the concept of a boat. The design of the GEC as well as the new age Lifestyle ‘Cafe’ housed in the ‘hull’ of the Guest Centre draws inspiration from Kerala’s long coastline, vibrant backwaters, and rich boat-making tradition, especially the ‘Kettuvallam’ or houseboat.
During the opening ceremony, M A M Babu Moopan, chairman, Lexus Kochi GEC, said, “We have always believed in establishing stronger relations with our guests, and we are excited to announce the inauguration of our Guest Experience Centre in Kochi. With the establishment of such a facility, we are one step closer to welcoming many more of our patrons on a journey of luxury, uniqueness and incredible experiences with Lexus. All the vehicles in our portfolio will be on show for our visitors”.
Commenting on the launch, Naveen Soni, president, Lexus India, said, “We are excited to mark our presence in Kochi with the inauguration of our first Guest Experience Centre in Kerala. Kochi is a dominant commercial hub in the South and this opening further strengthens Lexus India’s foothold in the southern belt. At Lexus, our customers, who we refer to as ‘Guests’, have always been our primary focus. In all that we do or create, we strive to provide our guests with a truly immersive and luxurious experience. We are very happy to bring Lexus closer to our discerning guests in this region with a strong commitment of delivering exceptional hospitality and providing amazing experiences throughout the Lexus ownership journey”.
Lexus India offers a full range of environment-friendly hybrid electric vehicles including the LC 500h, LS 500h, RX 450hL, NX 350h and the ES 300h. With the opening of the Lexus GEC in Kochi, Lexus India now has its footprint in 13 cities with 19 guest touch points across India.
Last month, Lexus India unveiled the all-new 5th generation RX at its first participation in the Auto Expo 2023. With a host of innovations including electrification, intuitive technology, performance and design, the Lexus RX India comes with two powertrains to meet the needs of Lexus customers.
Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 2 million hybrid vehicles.
Since its debut in India in March 2017, Lexus has aimed to redefine luxury in the world’s fastest-growing major economy. The brand has a portfolio of six vehicles, five of which are self-charging hybrid electric vehicles. In 2020, Lexus’ presence in the Indian market was further strengthened with the introduction of its first locally produced model, ES 300h.
Lexus has developed its line up to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries worldwide. (ANI/PRNewswire)