BENGALURU: The Karnataka Milk Federation (KMF), which sells milk and milk products under the Nandini brand name, has come forward to be the main sponsor of the Pro Kabaddi 2024 tournament.
Along with this, KMF Nandini is also securing the sponsorship for the Indian Super League Football tournament. Both sports will be held across the country and the sponsporship is expected to give more visibility to the Nandini brand.
According to KMF managing director Jagadish, the Nandini brand will be splashed across the country during both the tournaments through LED screens, titles, presentation backdrop, posters and other visuals.
The Indian Super League Football tournament Season 11 will kick off from September 11 and 13 teams will be participating. The matches will be held at Kolkata, Delhi, Kerala and other places.
During the recent ICC Men’s T20 World Cup, KMF had sponsored the Ireland and Scotland teams and had presented itself as a major dairy brand on the world stage. Nandini also figures among the top 100 global brands.
The milk federation is also preparing to launch its Nandini brand of curds, butter, ghee and other dairy products in the Delhi market from next month.