BENGALURU, MALLORCA, WARSAW: Technology major Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), has announced a three-year partnership with tennis star Rafael Nadal and a multi-year partnership with women’s tennis World No.1 Iga Świątek.
As the digital innovation partner for the ATP Tour, Roland-Garros, Australian Open, and The International Tennis Hall of Fame, brand Infosys has helped reimagine the tennis ecosystem globally leveraging AI, cloud, data analytics and digital experiences.
Infosys has pioneered video and stats analysis platforms for players and coaches to revolutionise training, bolstered match analysis with AI-assisted journalism platforms for broadcasters to post engaging content and introduced new ways for fans to engage with the game, a statement said.
Other innovations from Infosys for the tennis ecosystem include explorations in the digital universe including mixed reality, social VR and 3D art museums to expand the history, and heritage of tennis to fans globally.
Hello everyone. Very excited to join Team @Infosys as their global brand ambassador. Infosys has brought its digital expertise to the global tennis ecosystem and love impact that Infosys is making to communities beyond the court. I am looking forward to this partnership to do… pic.twitter.com/vf8wcV5ixp
— Rafa Nadal (@RafaelNadal) August 24, 2023
Most recently, Infosys launched the Carbon Tracker, allowing ATP players to track and offset emissions from their travel on tour. It is a first of its kind sustainable tech in any sport.
In addition, Infosys’ partnerships with tennis have also extended to serve communities around the world, a good example being STEM (science, technology, engineering, and mathematics) education, made engaging through the lens of tennis, to enable young children to develop a deeper appreciation for STEM studies together with Tennis Australia.
Rafael Nadal, said, “I’m very happy to work closely with Infosys, as they work to not only evolve the experience of tennis to the times, but also empower people in our communities to be part of a brighter future. I love the way Infosys has brought its digital expertise across industries to the global tennis ecosystem. It has transformed the tennis experience for a billion global fans and truly empowered all players on the tour with analytics that they could have only dreamt of a few years ago”.
“Also, the impact that Infosys is making beyond the court – creating the next opportunity for people, businesses, and communities – deeply inspires me. I believe it’s our shared aspiration to create societal good that makes our handshake truly meaningful.”
Tune in to Infosys brand ambassador Rafael Nadal talk about how Infosys has helped transform tennis.
To mark this – Nadal’s first-ever collaboration with a digital services company – Infosys and Nadal’s coaching team are developing an AI-powered match analysis tool. This personalised tool will be available in real time to Nadal’s coaching team to simultaneously track insights from his live matches, when he is back on tour, along with historical data from his earlier matches.
Salil Parekh, Chief Executive Officer & Managing Director, Infosys, said, “It is an honor to welcome Rafa – one of the world’s most respected champion athletes and humanitarians – as an ambassador for Infosys. He is someone who personifies the spirit of always evolving, never giving up, utmost dedication and determination to give the very best in every situation. We are inspired by his approach, and it reflects our own aspirations to continuously evolve and always remain relevant for our clients”.
On Friday, Infosys announced a multi-year partnership with women’s tennis World No.1 Iga Świątek. The 22-year-old is already a four-time Grand Slam Champion and one of the most dominant forces in the women’s game today, who has been ranked World No. 1 since April 22, for a record 70 consecutive weeks.
Infosys will now work closely with Świątek’s team to build an advanced data analytics and video dashboard by leveraging AI to amplify her training and help rapidly evolve her strengths and match strategy through continuous learning.
Several of Infosys’ clients embrace a similar approach, taking advantage of digital advances like AI, machine learning, cloud, and more to accelerate their evolution and transformation.
I'm excited to join @Infosys as their global brand ambassador. I like the way Infosys is making our sport more innovative.We'll work to build digital tools that will help take my game to the next level as well as collaborate beyond the court towards a positive impact on the world pic.twitter.com/el5hWOmCfo
— Iga Świątek (@iga_swiatek) August 25, 2023
Infosys and Świątek will also work together to create programs to inspire and empower young women around the world – for example, conceptualizing, and promoting programs to help women from underserved communities build careers in science, technology, engineering, and mathematics (STEM).
Iga Świątek, said, “I am delighted to collaborate with an organisation like Infosys that’s bringing their knowledge of technology to change the tennis experience for so many people. Although tennis and technology may seem quite different at first, there’s so much in common – including strategic thinking, learning and developing in every situation, the ability to evolve your game, and adjust.
“I am also moved by all that Infosys is doing off the court to bring more opportunities that empower people, businesses, and communities to move into the future. With Infosys, our goal is to also inspire people, especially young women, to prepare themselves to play strong and meaningful roles in a world that is not possible to live in and thrive without strong digital skills and knowledge.”
Tune in to Infosys brand ambassador Iga Świątek talk about her collaboration with Infosys: bit.ly/champions_evolve
Salil Parekh, Chief Executive Officer & Managing Director, Infosys, said, “We are thrilled to welcome Infosys’ new brand ambassador – Iga Świątek – a Polish hero who has hurdled immense challenges to become the top tennis player in the world, and an inspiration for everyone who aspires to navigate their next. Her relentless evolution mirrors the digital transformation journey that several of our clients undertake in collaboration with us to become champions in their own industries. Iga is also a great inspiration for women achievers and together with her, Infosys will work to inspire young people, especially women, to push forward and pursue STEM careers that are vital for our future. All of us at Infosys wish Iga the very best for the future.” (ANI & PRNewswire)