KOLKATA: Cycle Pure Agarbathi, from the world’s largest incense stick manufacturer N Ranga Rao and Sons (NRRS), launched its unique Pushkarini range of agarbattis made of flowers offered at places of worship, here today.
To expand its product portfolio, the brand also simultaneously launched Om Shanthi Dhuno, a one-of-its-kind product that is handcrafted to help purify the air physically and spiritually. Time-tested resins and essential oils have been blended to form Om Shanthi Pure Dhuno for use on auspicious occasions and at festivals.
The launch took place in the presence of their brand ambassador and the current BCCI president Sourav Ganguly and Arjun Ranga, Managing Director, Cycle Pure Agarbathi.
Commenting on the launch, Ranga said, “The life lived during the pandemic has taught us the valuable meaning of hope, and as a brand, we aim to inspire people to hope and connect with aspirations while praying. Our Pushkarini range is made of sacred temple flowers with the intention to further awaken spirituality among the people.”
“We identified a great sustainability potential in the flowers offered at places of worship, beyond withering after use, and wanted to lend them a new divine life as incense sticks, thereby creating wealth from waste and value for our consumers,” he added.
Speaking on the occasion, Sourav Ganguly said, “The brand has always taken pride in delivering quality products and enhancing the puja experience, and I am thankful to be associated with a brand that spreads the message of hope and faith. I am elated to be a part of this legacy and to represent this exceptional brand in West Bengal once more.”
The Mysuru-based NR Group was founded by N. Ranga Rao in 1948. The group has diversified into various businesses like functional air care products (Lia brand of room fresheners and car fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. (ANI/NewsVoir)