NEW DELHI: Confidence Petroleum, Go Gas has appointed Ajay Devgn as its new brand ambassador. This is the first time Go Gas is using celebrities to promote its brand. Market watchers point out that the move would help to add “newness” to the brand.
Nitin Khara, chairman of Confidence Petroleum India Ltd, stated, “We are delighted to have a legend like Ajay Devgn on board, and this association represents the synergy of two prominent brands. This partnership will allow us to reach out to consumers across India, as Devgn embodies all of the virtues that Go Gas stands for.”
“The association with Devgn will further enhance the reach of the brand GoGas through digital and traditional media platforms. Go Gas aims to further strengthen its brand recognition and reach across the country with its association with the celebrity”, he said.
“While I cherish entertaining the audience, ensuring that what I’m endorsing is valuable and credible has always been my first focus,” Ajay Devgn stated. “With Confidence Group Gogas, I am confident, it will continue to rise to a new height of professional achievement.”
Confidence Petroleum India Ltd is a BSE/NSE-listed company and has diversified business interests in the LPG/CNG sector with a significant presence keeping pace with the nation’s energy requirements. It is Asia’s largest LPG cylinder manufacturer and owns the brand Go Gas.
The group is India’s largest private sector LPG bottler with 58 LPG bottling plants, operating India’s largest standalone chain of 209 auto LPG stations, and a 2000+ dealer network in 22 states.
The group has recently ventured into CNG and high pressure cylinder manufacturing with multiple manufacturing units. Confidence group has recently opened their first CNG station in Bengaluru, a tie-up with GAIL. (ANI/GPRC)
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