NEW DELHI: LT Foods, a consumer food company’s flagship brand Daawat Basmati Rice has created a unique occasion for biryani lovers across the world by celebrating July 3 as World’s 1st Biryani Day across the globe.
Many popular dishes from multiple cuisines have their own dedicated day. This has inspired Daawat Basmati Rice to coin the ‘World Biryani Day’ to celebrate the world’s most favourite dish.
Speaking on the occasion, Ashwani Kumar Arora, Managing Director & CEO, LT Foods Ltd., said, “Biryani is more than a product, it is celebration of being together. The love for biryani is truly universal, cutting across countries and cultures, transcending all age groups.
“As one of the leading global basmati rice brands, Daawat believes biryani should have a special day, an occasion to celebrate this delectable iconic dish, an appetite for which can almost never be satiated. LT Foods is committed to facilitate the consumers to celebrate ‘Biryani Day’ with its flagship variant Daawat Biryani and recently launced Daawat Biryani Kit. Biryani Day ko aaiye, jashn ke iss din ko biryani ke saath banaiyein aur manaiyein,” he said.
To create awareness on, Daawat Basmati Rice will be launching an extensive 360-degree multi-country digital campaign supported by a television and radio campaign, an outdoor and an influencer, both national and regional marketing initiative, which will all culminate on July 3 with on-ground events as well. (ANI/NewsVoir)
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