Nandini curd price likely to go up; KMF warns vendors against selling milk above MRP

BENGALURU: After revising the prices of Nandini milk by Rs 2 per litre, the Karnataka Milk Federation (KMF) is considering a price increase for Nandini curd due to rising production costs.

Despite producing one crore litres of milk daily, only 70 lakh litres are being sold, with the remaining milk being converted into milk powder.

According to KMF Marketing Director Jagadish, the cost of curd has increased due to the rise in milk prices, and discussions are under way to consider a price increase for curds. “Talks are ongoing to increase the quantity of curd in its packaging similar to how it’s done with milk sachets, and to fix its price accordingly”, he said.

He has said that a decision on the matter will be taken soon. However, KMF currently has no plans to increase rates on its other products.

The KMF has also warned vendors against selling milk above the maximum retail price (MRP) amid consumer complaints. Consumers can file complaints against vendors selling above the MRP, and legal action may be taken, including cancellation of licences.

The price of 500 ml of Nandini milk has increased from Rs 22 to Rs 24, while 50 ml of extra milk has has been added to the pouches. However, consumers are unhappy with the price hike.

Nandini milk is not only being sold at authorised stores, but also at other outlets. Some Nandini dealers and many other stores are selling milk above the MRP and exploiting consumers. Hence, the KMF has taken initiative to prevent consumers from being overcharged. Consumers can file complaints against such vendors and the federation will launch legal action against them. It has also warned of cancellation of trade licences of those selling above MRP.