‘No more 10-minute delivery’: Quick commerce players do away with deadline after labour minister intervenes

NEW DELHI: Union Labour Minister Mansukh Mandaviya has persuaded major delivery aggregators to remove the mandatory 10-minute delivery deadline, following a series of sustained interventions, sources said Tuesday.

A meeting was held with leading platforms including Blinkit, Zepto, Zomato and Swiggy among others to address concerns related to delivery timelines.

According to sources, Blinkit has already acted on the directive and removed the 10-minute delivery promise from its branding. Other aggregators are expected to follow suit in the coming days. The move is aimed at ensuring greater safety, security and improved working conditions for gig workers.

As part of this change, Blinkit has updated its brand messaging, the sources said. The company’s principal tagline has been revised from “10,000-plus products delivered in 10 minutes” to “30,000-plus products delivered at your doorstep”.

Quick-Commerce Update

• The Labour Ministry has asked quick-commerce companies to remove the 10-minute delivery promise, citing safety concerns.

• Meetings were held with major platforms like Blinkit, Zepto, Zomato and Swiggy.

• Other quick-commerce players are expected to… pic.twitter.com/JcnwRYb9il

— CapMint (@CapMintOfficial) January 13, 2026

There have been widespread debates and discussions in the public domain about gig workers’ working conditions over the past weeks. In the recent Parliament session, the AAP Rajya Sabha member spoke about the “pain and misery” of India’s gig workers, who work under tremendous pressure and at times in harsh weather conditions.

AAP MP Raghav Chadha had demanded regulations for quick commerce and other app-based delivery and service businesses, emphasising the need for social security benefits for gig workers. In his Parliament intervention, the RS MP called for dignity, protection, and fair pay for gig workers.

For the first time, the definition of ‘gig workers’ and ‘platform workers’ and provisions related to the same have been provided in the Code on Social Security, 2020, which has come into force on November 21, 2025.

The Code provides for framing of suitable social security measures for gig workers and platform workers on matters relating to life and disability cover, accident insurance, health and maternity benefits, old age protection, etc. The Code provides for the establishment of a Social Security Fund to finance welfare schemes. The Code also provides for the establishment of a National Social Security Board for the welfare of gig workers and platform workers.

Also, the Ministry of Labour and Employment had launched the e-Shram portal on 26.08.2021 for the creation of a Comprehensive National Database of Unorganised Workers, including platform workers, migrant workers, etc. (ANI)