Amid heated debate, Amul starts online deliveries of fresh milk, curd; KRV stages protest

BENGALURU: Amid the political tussle over Amul’s entry into the Bengaluru market and the online #SaveNandini campaigns, the former has quietly started distributing Amul Taaza milk and Amul Masti curds through online delivery platforms. Amul has already been selling products like butter, cheese, ice creams, buttermilk and others for years now.

#Amul is bringing to you new freshness in the form of milk and curd.

Available on quick commerce platforms, they can be ordered to your doorstep.#LaunchAlert pic.twitter.com/45Tkye6mJ7

— Amul.coop (@Amul_Coop) April 5, 2023

Amul’s announcement of online delivery of fresh milk and curds comes at a time when the political heat is rising in the state, with the Assembly elections slated for May 10. While one section of netizens called for a ban and boycott on Amul and to save Karnataka’s dairy farmers, there was another section which pointed out to the presence of several private players from outside Karnataka operating here.

This comes amid shortage of Nandini brand of products at KMF booths, leading to speculation that an artificial shortage has been created to benefit Amul.

Karnataka Congress president D K Shivakumar at a Nandini parlour in Hassan on Monday.

On Monday, Karnataka Pradesh Congress Committee president D K Shivakumar, who visited Sringeri, stopped by at a Nandini milk parlour in Hassan, bought Rs 2,500 worth of KMF products like flavoured milk, butter milk and others and distributed it among locals.

Karnataka Rakshana Vedike activits staging protes in Bengaluru on Monday.

“The Centre is trying to harm the interests of Kannadigas by bringing in Amul here and will leave the farmers in a helpless state. Karnataka does not need the Gujarat-based Amul, and the dairy farmers here have made a name for themselves. We will chase Amul out of the state through agitation”, protesting Karnataka Rakshana Vedike (KRV) activists said.

“Earlier, the State Bank of Mysore, Vijaya Bank and Corporation Banks were closed. This is a conspiracy of the Hindi-speaking people. Now, they are targeting Nandini, but we don’t need Amul here”, they said.