NEW DELHI: Swarajshop, a leading manufacturer and retailer of handcrafted, unique and extraordinary imitation jewellery all over India and internationally, has recently unveiled a whole new collection of ethnic wear jewellery and sarees on its e-commerce market platform swarajshop.com.
Speaking to the media at the launch event, industry thought leader and founder-director Mangesh Shinde said, “Our brand is offering artificial ethnic jewellery pieces for more than 10 years now. Whether in-store or on online platforms, our beautiful range of jewellery and sarees are befitting every occasion. With a target to cater every age group of people with beautiful graceful jewellery and traditional wear, the company envisions to become the most visited online women-centric marketplace. To achieve that, the team is constantly adding various new designs and patterns in its bucket as per customer feedback.”
By unveiling the collection of traditional jewellery and clothing line this wedding season, the company looks to tap a good share of India’s fashion and costume jewellery market, which is expected to grow steadily at 20 per cent CAGR.
India is reportedly the second-largest fashion jewellery manufacturer in the world after China. However, India’s exquisite design and texture make it more popular among the domestic and international millennial generation who desire to experiment with fashion without burning a hole in their pocket.
To meet the increasing demand for artificial jewellery worldwide, the company, primarily based out of Mumbai and having stores in all major cities of India, stepped into the digitization avatar with its online portal Swarajshop.com. With an online network, the brand now has customer reach in countries like the United States, Canada, Denmark, the United Arab Emirates and Australia.
The artificial jewellery manufacturer initially operated with a tie-up with the third-party suppliers, but soon moved on to manufacture its jewellery collection. From a selection of handmade customized jewellery to curating big Kundan jewellery, complete bridal necklace sets, choker and pearl necklace sets, earrings, etc., the brand started offering other women-centric products like sarees, lehengas, apparel and bags on its platform.
According to Swara Shinde, co-founder of the company, “It’s all because of the joint efforts of the competent technicians, various artisans and manufacturers in and around the world who are associated with Swarajshop, our marketplace is growing exponentially. We aim to provide high-quality jewellery pieces and apparel at competitive rates. We deliver quality-tested products within a logistic and packaging framework that matches global standards. (ANI/PNN)