NEW DELHI: StreamKar has turned a new leaf when it comes to live streaming. The Indian-based app, which has over 50 million downloads on Google Play Store, has set its sights on streamers and consumers from South Indian states. A product of Common Vision Technologies, Mumbai, the start-up receives investments from the leading US-based mobile internet company Tipping Points Technology Ltd.
At a time when the conversation is spinning around inclusivity in terms of region, culture, sexual orientation and the like, StreamKar is expanding its reach to south India. According to the Confederation of Indian Industry (CII) report, it was revealed that the South Indian streaming and digital media market is growing at a fast pace of 25 per cent.
There is an intense fervour for the south Indian entertainment industry, as one can see from the way these movies are occupying spaces on OTT platforms. Some of the films have become pan-Indian, courtesy the dubbing artists and subtitles, which have made the content reach Indian audiences globally.
StreamKar is actively recruiting streamers from Kerala, Andhra Pradesh, Telangana and Tamil Nadu to join the vast team of content creators. Its user-friendly interface supports all major Indian languages, which include Hindi, Tamil, Marathi, Telugu, Malayalam and English, among others. This breaks the ice between influencers and the audience, as anyone can join the bandwagon and reach out to the target group which speaks that language. It also becomes easier to conduct a question-answer session or an ‘Ask Me Anything’ session as seamless conversations can occur without anything getting lost in translation. (ANI/PNN)