SaladO to come up with kiosks across India in February, looks for franchises

Public TV English
Public TV English
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SaladO to come up with kiosks across India in February, looks for franchises

MUMBAI: SaladO, a salad brand in India, after expanding its franchise network to 180+ cloud kitchens, is now coming up with its kiosk model plan.

The plan will be introduced in the first week of February onwards in the form of FOCO and COCO Model. With its kiosk model plan, the company aims to launch small kiosks at prime locations in India and revolutionise the salad industry in India.

Since the onset of the pandemic, the dynamics of retail food industrialists and food aggregators such as Zomato and Swiggy have transformed the nitty-gritty of the retail food business. This has led most modern-day food industry brands such as SaladO to come up with innovative retail food joint ideas such as the launch of the SaladO kiosk model.

The salad brand is now coming up with small kiosk setups where it will offer the affordable salads at prime locations like corporate parks, hospitals, malls and other crowded areas. Preparation of these salads will become convenient for newcomers to learn after one-day of training only. Setting up these kiosks will range somewhere between Rs 2.5 lakh to Rs 5 lakh and the break-even point is expected within the first six months of commencement. Shifting these kiosks from one location to another is quite easy as well in case location fails to meet business expectations.

As per, the salad market size was valued at $10.78 in 2020 and is expected to grow at 8.2 per cent from 2021 to 2028.

“The huge success we achieved in the cloud kitchen segment motivated us to expand to 180+ cloud kitchens across the country. As we handed over our franchise to women operating from homes, keeping the kitchen open for more than six hours a day became a problem as most customers could not get their hands on the product. So, we started looking for franchisees who could remain operative 8-10 hours a day. And, that’s when we came up with the kiosk model plan”, says the founder of SaladO.

To mitigate the above challenges, SaladO is coming up with the kiosk model in prime areas across all metros. “In Tier-B cities, we will be targeting either company-operated kitchens or strong franchise partners”, added the founder of SaladO.

Currently, SaladO has almost finalised its partnership with the big UAE-based Al-Madina Group which owns more than 20 restaurants across the UAE. SaladO plans to list the company in NSE and BSE by the year 2025. (ANI/PNN)

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