NEW DELHI: Indian e-commerce software provider Yourstore.io has announced the launch of a multi-vendor marketplace platform for e-commerce websites – a platform that allows businesses to create their own multi-vendor marketplaces websites like Amazon and Flipkart. This platform will help create new Make-in-India rivals to Amazon and Flipkart and transform local businesses and vendors by empowering them with powerful software to compete with other foreign players.
With the new multi-vendor marketplace platform, businesses will be able to aggregate third-party vendors and create a marketplace website easily. This feature aims to level the playing field for e-commerce platforms in India. It can enable local and traditional Indian businesses to make an Indian version of Amazon or Flipkart.
Furthermore, there are no technical challenges for the businesses as all the software side is fully taken care of by Yourstore and the platform works on a plug-and-play model. This makes it attractive for local businesses and vendors to join together to make successful multi-vendor marketplace websites.
Talking about the new platform, Rian Ozal, Chief Executive Officer and Co-Founder of Yourstore, said, “We are resolved to delivering a seamless solution that will help local businesses to compete with big foreign-funded players and level the playing field. With the launch of this platform, we are already getting a lot of enquiries for our platform from across India.”
Multi-vendor marketplace websites continue to grow at an accelerated pace. Amazon’s third-party seller programme now has more than two million sellers. The majority of these sellers operate on Amazon as third-party vendors.
There are many reasons why businesses would want to set up their own multi-vendor store, and one of those is brand control. The multi-vendor seller platform (MVSP) is a software that allows brands to sell their products on the marketplace by becoming a vendor themselves. Stores built with an MVSP are called virtual marketplaces or vendor marketplaces because they’re managed by vendors themselves.
Brands can use a multi-vendor platform to manage all aspects of selling directly to consumers on the same site as other brands. The website owners generally market and make sure the site has enough traffic for the vendors selling on its website. (ANI/PNN)