Interesting article. It is rather unfortunate that over the last several years, the travel industry has already been able to to fight terrorism, SARS, tsunamis, bird flu, swine flu, and the first ever true global economic downturn. Through everthing the industry has proven to be powerful, resilient as well as dynamic, acquiring new approaches to deal with adversity. There are always fresh challenges and opportunities to which the field must again adapt and behave.