BENGALURU: With an aggressive focus towards expanding the reach of luxury beauty stores in India, Parcos, a leader in the Indian luxury beauty retail segment, has announced the milestone launch of its first-of-its-kind luxury experiential store, ParcosLuxe at The Collection, UB City, Bengaluru.
Parcos Luxe will house luxury high-end beauty brands for the discerning customers. Parcos Luxe is a one-of-a-kind Luxury store featuring a niche range of beauty brands, some of which will be 3-axis brands featuring fragrances, cosmetics and skincare, thus catering to 360-degree beauty requirements at a single store. This is the first Parcos concept store that offers consumers experiences such as a virtual try-on, a fragrance bar, bespoke make-up and skincare consultations amongst an amalgamation of world-class luxury.
The store will provide a unique personalised service giving its customers specially curated experiences. Constantly monitoring the ongoing global trends and the best-in-class brands and products in the beauty industry, the “Parcos Recommends” section will help keep their consumers up to date.
Established in 2004, Parcos has been synonymous with luxury and prestige, designed to be a one-stop shop for authentic luxury beauty brands in India. Parcos has international partnerships, showcasing over 50 brands from leading groups such as the SHISEIDO GROUP, L’OREAL, PUIG, COTY, EUROITALA, INTERPARFUM and many others and hopes to add 50 more international brands in its portfolio in the next two years.
In an attempt to redefine the luxury retail experience in India and to deliver an omnichannel approach, Parcos has announced three formats in its retail expansion plans — Parcos Luxe – housing the more exclusive and high-end range of brands for discerning customers; Premium Select – housing the premium range of brands suiting the taste of customers; Parcos Beauty – housing the high-end products within the mass range of brands for all customers.
Parcos has established its presence with 46 own brick-and-mortar stores, servicing customers in major metros like Mumbai, Delhi, Bengaluru, and Tier-2 cities like Kochi and Ludhiana. It also has retail presence at over 10 airports across India including cities like Chandigarh and Raipur amongst others. The plan is to expand further from bigger metros and airports to even smaller ones such as Guwahati, Siliguri, Coimbatore, and the like, thus being available to international travelers as well.
“With over 50 new brands being onboarded this year, Parcos plans to expand its base to 100 stores by the end of 2023 by redefining luxury beauty across a strategically planned variety of store formats – Parcos Select and Luxe each of which will house a different segment of beauty brands,” said, Biju Antony, CEO and Executive Director, Baccarose Perfumes and Beauty Products Pvt Ltd.
“In order to facilitate this, Parcos has developed a 3-tier calibration of formats and expansion module working closely with international retail experts to give its customers not only an international experience with also the brands they choose,” he said.
The Parcos Luxe Store at The Collection, UB City, will house an extensive selection of international luxury brands like Versace, Armani, Shiseido, DDPM, Cartier, Valmont, TMOV, Serge Lutens and more. (ANI/PR Newswire)