Nandini Milk sales facing trouble in Delhi-NCR from competitors

BENGALURU: Nandini milk and milk products, a popular brand of the Karnataka Milk Federation (KMF), has been well received in the Delhi market since its launch last month. However, the KMF is facing challenges in distributing the milk and other products due to alleged sabotage by other companies and distributors.

The KMF had launched Nandini milk in Delhi on November 11, with Chief Minister Siddaramaiah inaugurating the launch. Since then, the demand for Nandini milk has been increasing by the day, with around 10,000 to 11,000 litres of milk being sold every day.

Jagadish, the former managing director of KMF, has alleged that other companies are trying to disrupt the distribution of Nandini milk in Delhi.

Jagadish said, “We faced some unfair challenges from some other milk manufacturing companies in Delhi. But we will handle it in our own way. We did not file any complaints so far, as such challenges are common in the market in the initial days. We are confident about the quality and taste of our production. We will take care of distributors and ensure customer satisfaction. We will provide services to the distributors as well. Customers’ demand is also increasing, and we also hope that Nandini will be established in markets in Delhi soon”.

He claimed that these companies are tearing down posters of Nandini milk, cutting packets of milk, and even dumping milk packets from trays. “Sometimes, they steal milk packets from trays. A team doing all these unfair acts against Nandini milk”, Jagadish charged.

The KMF has been made aware of these incidents and has been alerting its distributors about the issue. The federation has also received videos of these incidents, which show milk packets being rejected without any reason.