BENGALURU: Karnataka Milk Federation (KMF)’s new product, the Nandini dosa-idli batter, has become a big hit among Bengalureans, with customers responding overwhelmingly and sales touching record levels within just three days of the launch.
In the last two to three days, 2.250 metric tons of idli-dosa batter have been sold. The 5 per cent whey protein content in the batter is a major draw for customers. Once a customer buys the batter, they return to purchase more. To meet the increasing demand, KMF has decided to increase supply.
Currently, there are 5-6 vehicles distributing the batter, and KMF is planning to purchase 18 more vehicles soon. Like KMF’s milk and curd, Nandini dosa-idli batter is becoming a favourite among people. Due to the overwhelming response in Bengaluru, KMF has decided to expand sales to other districts soon.