NEW DELHI: Mafe Mobiles, one of the oldest home-grown mobile phone brands in India, is reckoning big in the Indian smartphone business. The company has roped in Chiranjib Sarkar as Business Head. Sarkar’s role will be to handle end-to-end operations and grow the overall business including brand presence offline, online and distribution in the Indian and overseas markets.
“I am confident that our superior quality products, coupled with competitive pricing, will steer the Mafe Mobile business in the right direction and carve our rightful position in the Indian and overseas telecommunications market,” Chiranjib Sarkar said while commenting on the brand’s growth plan.
Chiranjib Sarkar has more than two decades of experience in distribution, marketing and sales. In past, he has been associated with notable brands like Intex, PepsiCo and Ziox.
Mafe mobiles have already sold more than 8.5 million-plus handsets in India and is now majorly focusing in manufacturing under make in India policy with a significant presence in mobile handsets, consumer electronics and mobile accessories.
Mafe has a strong distribution footprint across India catering to almost 30,000 retailers. Planning to launch a series of Smart Phones and a new Smart Watch brand, the company is also increasing its production capacity from 12 lines (currently) to 16 lines.
Saawariya Impex Pvt Ltd, since its inception, has become one of the leading players to market of affordable mobile phones in India under the brand ‘Mafe’. It has established its manufacturing plant in Haryana with a production capacity of around 250,000 units per month. (ANI/NewsVoir)