New Delhi [India], November 29 (ANI): I recently had the opportunity to sit down and discuss imaging design with Simon Liu, Global Imaging Director, OPPO. It was a fascinating look behind the curtain at how OPPO approaches its camera technology. We discussed everything from life, health, and hobbies to his focus on delivering an unmatched imaging experience for Indian users. Let me now decode OPPO’s uncompromised focus on imaging design and explain why Simon’s role is one of the most important in the mobile ecosystem.
Decoding the Game of Skin Tones:
I started by bringing up the prominent discussion about brands, including OPPO, tuning skin tones differently for various regions, especially in India. Simon confirmed that this is something they actively address. He explained that over the past two or three years, particularly since 2022, they have moved away from subjective ‘feeling’ in image evaluation. They built an internal system to make everything numerical, quantifying details like colour, brightness, sharpness, and noise. This systematic, scientific baseline, combined with user research, allows them to set real standards.
Decoding the ‘Why’ in R&D:
OPPO has always been highly praised for its cameras in India, so I asked Simon what prompted this shift to a more scientific approach. He said that while they may have been doing well, they were not always clear on the reasons for their success. The new system helps them translate those subjective user feelings into data that their engineers can use. This, he noted, allows them to strategically analyze and improve the product by knowing exactly what aspects to preserve and what needs to be changed. For them, finding the ‘why’ is the heart of R&D. It’s about setting the goal so they can move toward it systematically and efficiently.
Decoding the Subjectivity of ‘Good’ Photos:
The challenge, he pointed out, is that whether a picture is ‘good’ or ‘bad’ is highly subjective, and users often cannot articulate why they like something. For this reason, they switched to the numerical system. He shared an insightful example about the face beauty feature: in the US, users turned it off but still wanted subtle enhancements. Their actions revealed a preference they could not express, leading to a solution that addressed the issue quite well. This taught them to watch what users do, not just what they say.
Decoding the X9’s Tone and Detail Goal:
We then discussed the Find X9 series specifically. Simon highlighted that the most noticeable improvement for users would be the picture’s tone, focusing particularly on shadows. He explained that dark areas have always been a pain point for mobile sensors, with most phones overly brightening them and losing detail. A major goal for the X9 series was to preserve shadows as they naturally appear. This work was crucial for Indian skin tones, which have a wide colour spectrum, leading them to build a large database to shift colours to a more accurate map.
Decoding Edge Detection with Scientific Precision:
I asked about edge detection, and he said that feedback on edges mostly comes up with portrait mode and the bokeh effect. Enthusiasts want a clear edge to make the main subject pop and prevent the image from looking flat. The difficulty, he admitted, is the degree of tuning. If it’s too strong, the image looks ‘photoshopped’; if it’s too weak, it looks flat. He stressed that their numerical system is how they manage this pressure, following ‘the facts’ to tune variables with scientific precision.
Decoding the Importance of AI for Superior Mobile Imaging:
OPPO’s focus towards AI is anyway a strong point that separates the brand from others and further, Simon noted that they are already using AI for high efficiency in repetitive tasks, which provides a near-ready result quickly, though it has a limit and cannot achieve 100% perfection. Looking ahead, Simon also talked about a future where hardware continues to advance with higher pixel counts and processing power. The key to software improvement, however, is data points: collecting pictures and their associated tags. This gives them an infinite space to fine-tune scenes, aiming to identify classic scenes that represent hundreds of similar cases, ultimately working toward one or two universal software versions that satisfy everyone.
In the End:
Simon said their heaviest investment is still in colours. He expects future updates to continue improving colour coverage and performance in even more scenes. He confirmed this is a continuous process and a major focus, especially in India, where they have a dedicated team working on it as they are not yet totally satisfied with the results.
Interacting with Simon made me excited about the Find X9 series, which I am testing right now. I am already impressed with the results I am getting, where I can see significant improvements across images and videos. The detailed review will be out soon.
Disclaimer: The author is an expert in the fields of consumer technology, auto and lifestyle. Views shared here are personal. (ANI)
Decoding OPPO’s quest to take mobile photography to the next level
88 Comments
I am always thought about this, thankyou for posting.
I would like to thnkx for the efforts you have put in writing this blog. I am hoping the same high-grade web site post from you in the upcoming as well. In fact your creative writing abilities has encouraged me to get my own site now. Actually the blogging is spreading its wings quickly. Your write up is a good example of it.
Some truly interesting details you have written.Helped me a lot, just what I was searching for : D.
wonderful points altogether, you simply gained a new reader. What would you recommend in regards to your post that you made a few days ago? Any positive?
I was reading through some of your content on this website and I believe this internet site is very informative ! Keep on putting up.
Thanks for another wonderful post. Where else may just anybody get that type of information in such a perfect means of writing? I’ve a presentation subsequent week, and I’m at the search for such information.
I have learn several good stuff here. Certainly price bookmarking for revisiting. I surprise how much attempt you place to make this sort of great informative site.
I do enjoy the manner in which you have presented this particular challenge and it does offer me personally a lot of fodder for consideration. Nonetheless, because of what precisely I have witnessed, I just hope when the actual commentary stack on that people stay on issue and not embark upon a soap box of some other news du jour. Still, thank you for this outstanding point and whilst I do not necessarily concur with this in totality, I respect your standpoint.
Thanx for the effort, keep up the good work Great work, I am going to start a small Blog Engine course work using your site I hope you enjoy blogging with the popular BlogEngine.net.Thethoughts you express are really awesome. Hope you will right some more posts.
Fantastic goods from you, man. I’ve understand your stuff previous to and you’re just too fantastic. I really like what you have acquired here, certainly like what you’re saying and the way in which you say it. You make it enjoyable and you still care for to keep it sensible. I can’t wait to read far more from you. This is actually a tremendous website.
I’m not that much of a internet reader to be honest but your sites really nice, keep it up! I’ll go ahead and bookmark your website to come back later. All the best
An interesting dialogue is worth comment. I feel that you must write extra on this subject, it might not be a taboo subject but usually individuals are not sufficient to talk on such topics. To the next. Cheers
Some really wonderful work on behalf of the owner of this web site, absolutely outstanding content material.
I know this if off topic but I’m looking into starting my own blog and was curious what all is required to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web savvy so I’m not 100 sure. Any tips or advice would be greatly appreciated. Many thanks
Hiya, I’m really glad I’ve found this information. Today bloggers publish only about gossips and net and this is really irritating. A good web site with interesting content, this is what I need. Thanks for keeping this site, I’ll be visiting it. Do you do newsletters? Can not find it.
I will immediately take hold of your rss feed as I can’t in finding your e-mail subscription link or e-newsletter service. Do you’ve any? Please permit me recognize in order that I may subscribe. Thanks.
Very interesting subject, appreciate it for posting.
Very interesting topic, thankyou for posting. “The height of cleverness is to be able to conceal it.” by Francois de La Rochefoucauld.
hey there and thank you in your info – I’ve certainly picked up something new from right here. I did on the other hand expertise a few technical issues the usage of this site, since I experienced to reload the site many occasions previous to I could get it to load properly. I had been considering in case your web hosting is OK? Now not that I’m complaining, but sluggish loading cases times will often impact your placement in google and could injury your high-quality rating if advertising and ***********|advertising|advertising|advertising and *********** with Adwords. Anyway I’m adding this RSS to my email and could look out for a lot extra of your respective interesting content. Ensure that you replace this once more soon..
Thanks for sharing excellent informations. Your website is very cool. I am impressed by the details that you have on this web site. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for more articles. You, my friend, ROCK! I found simply the info I already searched all over the place and simply could not come across. What a perfect site.
Terrific paintings! That is the kind of information that should be shared around the internet. Shame on Google for no longer positioning this publish upper! Come on over and talk over with my website . Thanks =)
Merely a smiling visitant here to share the love (:, btw outstanding style. “Make the most of your regrets… . To regret deeply is to live afresh.” by Henry David Thoreau.
I really appreciate this post. I?¦ve been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thank you again
It¦s actually a nice and useful piece of information. I¦m glad that you just shared this helpful info with us. Please stay us informed like this. Thanks for sharing.
I cling on to listening to the reports lecture about receiving boundless online grant applications so I have been looking around for the most excellent site to get one. Could you advise me please, where could i get some?
very good submit, i actually love this website, carry on it
I really appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thank you again!
Does your site have a contact page? I’m having problems locating it but, I’d like to send you an e-mail. I’ve got some ideas for your blog you might be interested in hearing. Either way, great blog and I look forward to seeing it develop over time.
I always was interested in this topic and stock still am, thanks for putting up.
As soon as I observed this site I went on reddit to share some of the love with them.
I haven’t checked in here for a while because I thought it was getting boring, but the last few posts are good quality so I guess I’ll add you back to my everyday bloglist. You deserve it my friend 🙂
you have a great blog here! would you like to make some invite posts on my blog?
Excellent beat ! I would like to apprentice while you amend your web site, how can i subscribe for a blog site? The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright clear concept
Yay google is my king assisted me to find this great internet site! .
fantastic submit, very informative. I’m wondering why the opposite experts of this sector don’t realize this. You should proceed your writing. I’m confident, you’ve a huge readers’ base already!
hello!,I like your writing so a lot! percentage we communicate extra about your article on AOL? I need a specialist on this house to unravel my problem. Maybe that is you! Looking ahead to see you.
I’m so happy to read this. This is the kind of manual that needs to be given and not the accidental misinformation that’s at the other blogs. Appreciate your sharing this best doc.
You made some decent factors there. I appeared on the web for the problem and found most people will associate with with your website.
You are my breathing in, I possess few blogs and very sporadically run out from to post .
I like what you guys are up also. Such intelligent work and reporting! Carry on the superb works guys I’ve incorporated you guys to my blogroll. I think it will improve the value of my site 🙂
As I website owner I believe the articles here is rattling excellent, regards for your efforts.
Hello there! Do you know if they make any plugins to help with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results. If you know of any please share. Cheers!
Thanks on your marvelous posting! I actually enjoyed reading it, you may be a great author.I will make certain to bookmark your blog and definitely will come back later on. I want to encourage you continue your great posts, have a nice morning!
Heya i am for the first time here. I found this board and I find It truly useful & it helped me out a lot. I hope to give something back and help others like you aided me.
Magnificent site. Plenty of useful info here. I am sending it to several friends ans also sharing in delicious. And naturally, thanks for your sweat!
Utterly pent articles, thankyou for information .
Today, while I was at work, my cousin stole my iphone and tested to see if it can survive a 40 foot drop, just so she can be a youtube sensation. My iPad is now broken and she has 83 views. I know this is entirely off topic but I had to share it with someone!
Sweet website , super design and style, rattling clean and use genial.
Hi , I do believe this is an excellent blog. I stumbled upon it on Yahoo , i will come back once again. Money and freedom is the best way to change, may you be rich and help other people.
Good blog! I really love how it is simple on my eyes and the data are well written. I’m wondering how I could be notified when a new post has been made. I’ve subscribed to your RSS which must do the trick! Have a nice day!
I’m really impressed with your writing skills as well as with the layout on your weblog. Is this a paid theme or did you modify it yourself? Anyway keep up the nice quality writing, it is rare to see a great blog like this one nowadays..
Wow, superb blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your web site is excellent, as well as the content!
Some genuinely nice and useful info on this internet site, likewise I believe the pattern has fantastic features.
I have not checked in here for a while as I thought it was getting boring, but the last few posts are great quality so I guess I¦ll add you back to my everyday bloglist. You deserve it my friend 🙂
Hi there! I know this is somewhat off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having trouble finding one? Thanks a lot!
I have been surfing on-line greater than three hours as of late, but I never discovered any attention-grabbing article like yours. It¦s beautiful worth enough for me. Personally, if all web owners and bloggers made just right content material as you probably did, the net will be much more useful than ever before.
It?¦s truly a great and useful piece of info. I am happy that you just shared this helpful information with us. Please keep us informed like this. Thank you for sharing.
of course like your web-site but you have to check the spelling on several of your posts. Many of them are rife with spelling problems and I find it very bothersome to tell the reality then again I?¦ll definitely come back again.
Awsome site! I am loving it!! Will be back later to read some more. I am taking your feeds also.
The next time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my choice to read, but I actually thought youd have something interesting to say. All I hear is a bunch of whining about something that you could fix if you werent too busy looking for attention.
I’m truly enjoying the design and layout of your blog. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your theme? Fantastic work!
hi!,I love your writing so so much! share we keep up a correspondence extra about your article on AOL? I require a specialist on this space to resolve my problem. May be that is you! Taking a look forward to peer you.
I like what you guys are up too. Such intelligent work and reporting! Keep up the excellent works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my site 🙂
I like what you guys are up too. Such smart work and reporting! Carry on the excellent works guys I’ve incorporated you guys to my blogroll. I think it will improve the value of my website 🙂
I have not checked in here for a while since I thought it was getting boring, but the last several posts are good quality so I guess I’ll add you back to my daily bloglist. You deserve it my friend 🙂
It’s really a nice and useful piece of info. I’m glad that you shared this useful information with us. Please keep us informed like this. Thank you for sharing.
I always was interested in this topic and stock still am, thanks for putting up.
Hmm is anyone else having problems with the pictures on this blog loading? I’m trying to determine if its a problem on my end or if it’s the blog. Any feedback would be greatly appreciated.
Thankyou for all your efforts that you have put in this. very interesting information.
This is really fascinating, You are an overly professional blogger. I have joined your feed and sit up for looking for extra of your fantastic post. Additionally, I have shared your web site in my social networks!
I was more than happy to find this web-site.I wished to thanks in your time for this excellent learn!! I definitely enjoying each little little bit of it and I’ve you bookmarked to take a look at new stuff you weblog post.
This web site is really a walk-through for all of the info you wanted about this and didn’t know who to ask. Glimpse here, and you’ll definitely discover it.
Hi there, You’ve done a great job. I will definitely digg it and for my part suggest to my friends. I am sure they’ll be benefited from this site.
It’s really a great and helpful piece of information. I’m glad that you shared this helpful info with us. Please keep us up to date like this. Thanks for sharing.
Hey there! Would you mind if I share your blog with my zynga group? There’s a lot of people that I think would really enjoy your content. Please let me know. Thanks
Hello There. I found your blog using msn. This is a very well written article. I will be sure to bookmark it and come back to read more of your useful information. Thanks for the post. I’ll definitely comeback.
Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care
As I web site possessor I believe the content matter here is rattling excellent , appreciate it for your efforts. You should keep it up forever! Best of luck.
Hello there, simply changed into alert to your weblog via Google, and found that it’s truly informative. I’m gonna be careful for brussels. I will appreciate should you continue this in future. Lots of other folks might be benefited from your writing. Cheers!
Whats Going down i am new to this, I stumbled upon this I have discovered It positively helpful and it has helped me out loads. I’m hoping to contribute & aid different customers like its aided me. Good job.
Glad to be one of the visitants on this amazing internet site : D.
Perfect work you have done, this web site is really cool with excellent info .
USA Flights 24 — search engine helps you compare prices from hundreds of airlines and travel sites in seconds — so you can find cheap flights fast. Whether you’re planning a weekend getaway, a cross-country adventure, or an international vacation, we make it easy to fly for less.
We stumbled over here different web page and thought I might as well check things out. I like what I see so i am just following you. Look forward to finding out about your web page yet again.
Some genuinely interesting information, well written and broadly user genial.
Hello there! This post couldn’t be written any better! Reading this post reminds me of my previous room mate! He always kept chatting about this. I will forward this write-up to him. Pretty sure he will have a good read. Thank you for sharing!
Thankyou for all your efforts that you have put in this. very interesting information.
F*ckin’ awesome issues here. I’m very satisfied to peer your post. Thanks so much and i’m having a look ahead to touch you. Will you please drop me a mail?