Cremica unveils range of sauce varieties

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NEW DELHI: Cremica Food Industries today launched a new variety of sauces that are can be used in salad dressing, for dips or to prepare to fill sandwiches and wraps. The seven different types of sauces will be available at the Cremica counters.

On the occasion, Akshay Bector, Chairman and Managing Director, Cremica Food Industries said, “We have been experimenting with new and different ingredients/flavours to create new, tastier cold condiments and sauce recipes. While we previously had only a tomato sauce and mayonnaise, with the introduction of these seven varieties of sauces, along with the tomato ketchup, the flavour profile of the dish will be improved and will offer unique culinary experiences to the diners.”

With changing lifestyles and income levels, there has been an increase in consumption of condiments and growth of the food services sector. Consumers are looking for more exotic flavours which were not known a decade ago. They are also switching to vegetarian and healthy products. This has led to a lot of innovation and demand to provide unique and exotic flavours in the food sector.

Cremica is debuting its range of seven sauces and tomato ketchup to cater to this ever-changing palate of millennial consumers. Cremica pioneered the vegetarian mayonnaise from 1996 and posted a turnover of Rs 300 crore last fiscal, with average annual growth of 20 per cent and is keen to capture this new disruption in the market, in a similar fashion.

“Though tomato ketchup, tomato sauces, Indian ethnic chutney, pudina & imli, mustard, and mayo remain on the top of the list of most-used sauces overall when dining at restaurants or in other food establishments, an increasing number of people are searching for specific sauces with a distinctive flavour. With the introduction of these flavours — Chipotle Sauce, Sriracha Sauce, Piri piri sauce, Tomato Ketchup, Honey Mustard, Sweet Onion Sauce, Thai Sweet Chili Sauce, Barbeque Sauce — we would like to capture and become global leaders in the cold condiment market,” said Akshay Bector.

Across the globe, the market for tomato ketchup is expected to increase by $4 billion in the next five years due to significant growth in the food and beverage industry across the globe. Tomato ketchup pairs well with a wide variety of cuisines and foods offered by hotels, cafes and fast-food chains. Flavoured tomato ketchup, with fresh and new ingredients like sweet and spicy, chili, barbeque, chipotle , and jalapeno, is being used to enhance the flavour of the dish and to accompany snacks and appetizers.  (ANI/NewsVoir)

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