NEW DELHI: India’s vegan make-up brand Lotus make-up has appointed Bollywood actress Vaani Kapoor as the brand ambassador for its range of skin-friendly natural make-up products.
As the face of the brand, Vaani Kapoor will appear in a high-voltage multimedia campaign spanning digital, OTT platforms, OOH, social media, and at multiplexes pan India. During her two-year association with the brand, Vaani will endorse the Lotus make-up Pro Edit and Eco Stay range of high-performance daily usable vegan make-up that is easy on the skin, non-toxic, paraben-free, and cruelty-free
The key communication of the campaign is #MyMakeupMyWay in which the brand film talks about breaking stereotypes on how make-up can be carried guilt-free throughout the day. In the film, Vaani is seen using Lotus make-up products at a get-together during the day, on a road trip, and an evening party.
The stunning actress, who readily connects with millennials and GenZ, resonates with today’s modern consumers, who are charmed by her beauty, flawless complexion and personality. Lotus make-up plans to leverage her popularity to reach out to aspirational consumers pan-India.
Commenting on the association, Nitin Passi, chairman and managing director, Lotus Herbals, says, “We are delighted to have Vaani Kapoor endorse the Lotus make-up brand since she resonates with our brand’s commitment towards clean and non-toxic beauty. We launched Lotus make-up in 2011 and were the first Indian vegan make-up brand to hit the market. Today’s discerning consumers are eco-conscious and are on the lookout for make-up products that provide safety, efficacy and ethical practices. The high-performance product offerings from Lotus make-up tick all the boxes and appeal to a wide spectrum of consumers who wish to use only natural products for their makeup regime.
Vaani Kapoor elaborates, “I am happy to be associated with Lotus make-up, a brand that is focused on ethical and sustainable beauty. I love their products as they are vegan and cruelty-free and also free of parabens and other toxic ingredients. Their product range takes care of all my make-up needs and works beautifully for all occasions”.
As the new face for Lotus make-up, the gorgeous Vaani Kapoor will appear in a high-voltage campaign spanning leading OTT platforms, digital, in-store, POP and Out-of-Home. With an extensive media plan, the brand will run a digital video campaign which will play out on the brand’s social media platform such as Facebook, Instagram, YouTube and Twitter. In addition, Lotus makeup will run the brand film at leading multiplexes across the country, to grab eyeballs for maximum visibility. (ANI/PNN)
