Sabyasachi’s Label Won National Intellectual Property Award But People Finds It Ridiculous

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Indian ace designer Sabyasachi Mukherjee whose collection is very popular among celebs especially when it comes to their wedding. The label of Sabyasachi named as Sabyasachi Couture has been awarded the National Intellectual Property Award 2018. And, he is the first to win National Intellectual Property in India.

Well, his couture is known as the top Indian company for designs and commercialization and this is the reason why he bagged an award. The IP award is presented to him for being an innovator in the field of patents, designs, and geographical indications.

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However, Sabyasachi Mukherjee took to Instagram shared his happiest moment with fans and wrote, “The fashion industry has been victim to piracy for quite some time. Duplicity of exclusive creations has taken a toll on the industry both commercially and morally. An air of pessimism has inadvertently set in, and there are murmurs that originality finds no appreciation. However, we have chosen to take the path less travelled and started investing our efforts heavily in getting our designs registered. We believed in the adage that the change we seek has to start from within. We are grateful for the IPR laws, because of which we have been able to protect our creative contributions and retain exclusivity in artistry. In an age when we are struggling against outrageous piracy, laws, and measures such as these become indispensable. This has also helped us reassure our customers, who have consistently believed in the brand and expected unconvoluted products from our end.”

The fashion industry has been victim to piracy for quite some time. Duplicity of exclusive creations has taken a toll on the industry both commercially and morally. An air of pessimism has inadvertently set in, and there are murmurs that originality finds no appreciation. However, we have chosen to take the path less travelled and started investing our efforts heavily in getting our designs registered. We believed in the adage that the change we seek has to start from within. We are grateful for the IPR laws, because of which we have been able to protect our creative contributions and retain exclusivity in artistry. In an age when we are struggling against outrageous piracy, laws and measures such as these become indispensable. This has also helped us reassure our customers, who have consistently believed in the brand and expected unconvoluted products from our end. #Sabyasachi #NationalIntellectualPropertyAward2018 #MinistryOfCommerceAndIndustry #TheWorldOfSabyasachi

A post shared by Sabyasachi Mukherjee (@sabyasachiofficial) on

But, nothing falls freely, as people find this ridiculous and tried justifying that the designs are copied.

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From duplicity in the fashion industry to criticising his social-media post people are unhappy with this.

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